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New Zealand vodka maker 42 Below just doesn’t care if it pisses people off. Particularly gay people. Having already caused a stink with this Flash ad, the company has released another that may be even more offensive. (It includes lots of cursing, and one image that we’ll call too hairy for work.) This ad promotes 42 Below’s sponsorship of something called Hero Party 2006, set for Feb. 25 in Auckland. The irony is supposed to be that 42 Below is actually courting the gay market with this stuff.
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