AdFreak

40 Brand Logos With Hidden Messages, Starting With the Most Famous One

How many of them can you spot?

By Tim Nudd

October 16, 2014

You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don't, read this.) But of course, it's hardly the only logo with a "hidden message."

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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