4 out of 5 headless women prefer Treximet

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Now and then, the warm and fuzzy world of morning TV gets interrupted by a vision from hell. That's the case with this ad for migraine medication Treximet, now airing during The Martha Stewart Show and the like. It starts off unexceptionally, with a close-up of a woman's face as she describes her migraines. But soon it becomes clear she has bigger problems—her head seems to have come off entirely. She's cradling the throbbing thing in her arm, and has a gaping hole in her neck where the head used to be.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in