350,000 Post-it Notes Used in Shoe Brand's Stop-Motion Film

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Here's a project that's not just for squares. 3M's Post-it notes have been used in stop-motion animated films before, but Brazilian shoe brand Melissa takes the technique to a massive new level by employing 350,000 of the colorful stickies as "pixels" for a video that took 25 animators five months to create. The Post-its were installed in the U-shaped foyer of Melissa's flagship store in São Paulo, and the resulting movie features impressively trippy images of prancing elephants, balloons lifting folks aloft and pulsating heart-flowers—all part of the brand's "Power of Love" campaign.



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