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Ninety-eight percent of advertising is predictably, often painfully safe. Is the opposite any better? Not always. But it gets points, at least, for not being formulaic—for trying to surprise viewers, for better or worse. There's lots of better, and a few examples of worse, on this list—our annual dive into the year's freakiest commercials.
Check out all 30 spots at this link:
Several of the ads border on genius: the animated Australian train-safety PSA, for example, and the epic Danish public-transportation ad.