3 Questions to Help Marketers Learn at This Year’s Cannes Lions

Sometimes the answers aren’t the only things to teach valuable lessons

Cannes Lions logo graphic
Questions can also help promote a more collaborative environment. Cannes Lions, Getty Images

The advertising industry lives on the cutting edge of culture. We’re constantly chasing and shaping the “next big idea,” but in this world of evolving technology and changing viewer habits, it’s easy to forget what matters most: the story.

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Josh Feldman serves as executive vice president, head of marketing and advertising creative for NBCUniversal.