22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial

Energy BBDO honors the dead for National Safety Council

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The scariest part about the opioid crisis might be that one-third of people taking prescription pills like oxycodone don’t even know they’re on opioids.

A new campaign from the nonprofit health organization National Safety Council, Energy BBDO and m ss ng p eces seeks to raise awareness about, and take action to stop, the drug epidemic sweeping the U.S., by focusing on the 22,000 people who died last year due to prescription opioid overdose.

Titled “Stop Everyday Killers,” it features a memorial wall covered in that same number of little pills—22,000 of them—all with tiny faces mechanically carved into them to represent the dead.

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