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Today’s most admired celebrities don’t just show up, stand in front of a camera and look the part. They’re often strategic content creators, hands-on brand builders and high-profile investors. Here are this year’s icons and influencers featured on Adweek’s Creative 100:
Ziwe Fumudoh
Comedian and TV host
The hottest hot seat: Fumudoh’s no-holds-barred interview style has put guests like chef Alison Roman, feminist activist Gloria Steinem and New York City Mayoral candidate Andrew Yang in the hot seat—first on the Instagram Live version of her comedy show Baited, which went viral last summer, and now on her own late-night series on Showtime, called Ziwe.
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