20 of the World's Funniest Ads You Might Have Missed This Year

These global gems were honored at the 2017 Epica Awards

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

There’s certainly no shortage of stellar storytelling and wry humor in today’s advertising world, but few have time to sift through the internet sludge each day to find those nuggets of quality.

Luckily, the Epica Awards, selected by a jury of international advertising journalists (including myself), offers a nice chance near the end of each year to recognize ads that you might have overlooked when they debuted in their home markets.

You can check out all of this year’s winners here, but we’ve collected a few of the funniest spots below, representing work from 11 nations.

Norwegian Air – Just Like the Movies

Country: Norway
Agency: TRY
Epica Award: Gold, Transport & Tourism
Is visiting the United States all that Hollywood makes it out to be? One airline goes behind the scenes to find out.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in