2 Gingers Irish Whiskey Finds the Perfect Ad Characters to Act Out Famous Drink Names

Throwing a staid category on the rocks

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Liquor advertising doesn't always produce the most creative advertising, thanks to legal restrictions and a tendency to skew toward the conservative. But Chicago agency VSA Partners looks to upend that truism with a new print and out-of-home campaign for 2 Gingers Irish Whiskey starring two actual gingers who happen to be based on company founder Kieran Folliard's aunt and mother. 

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