120 reasons to buy a new Passat

Vw21We figured we’d stop by the VW site to check out the 15-second
short films for the 2006 VW Passat this morning and were annoyed to be
confronted with a survey before we could actually gain access to that part of
the site. (Confession: surveys make us feel cheeky, so even though—sadly—it’s
nowhere even close to true, we told the survey that we were currently in the
market for a 2006 BMW 5 Series.) The films, overseen by Arnold Worldwide before
the account was taken over last month by Crispin, Porter + Bogusky, now number
about 45 or so, and will eventually total 120. They were produced by an outfit called Brand New School. So are they any good? The one
pictured here (no. 83) featuring a Beavis and Butthead-style approach to
describing the car’s horn, was funny in a juvenile gross-out kind of way, but
we think the overriding strategy of the site is this: if you put 120 films
online, a couple of them should be capable of going viral.[UPDATE: A reader informs us that, some, but not all, of the films was produced by Brand New School.]

—Posted by Catharine P. Taylor