11 Branded Content Masterminds Who Are Elevating the Art of Marketing

Using humor, insight and craft to create thought-provoking work

Karen X. Cheng of viral video agency Butterbar creates fun and irresistible clips for social.

Whether creating viral videos or bringing the potency of journalism to corporate content, each of the creators honored in this year’s Adweek Creative 100 has elevated the art of branding through passion, craft and seemingly limitless talent. Learn more about their stories and work below:

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.
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