YouTube Shifts Focus From Mobile to TV Screens for This Year’s NewFronts

Television now ‘a core part of the overall effort’

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

YouTube’s biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube’s overall watch time, the focus of Thursday’s NewFronts event—which the company calls Brandcast—will shift to “the second biggest revolution that online video has ever gone through: the TV screen and the living room. The TV screen has been our fastest growing screen for some time now,” says Tara Walpert Levy, vp of agency solutions, Google and YouTube.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.