YouTube Reportedly Considering Sweeping Changes as FTC Investigation Looms

Platform could move children's content to standalone app

The move could impact the billions in ad revenue that pour into the platform every year. YouTube

YouTube is reportedly considering making major changes to how it recommends and classifies children’s content on the platform amid a flurry of concerns about the platform’s safety, The Wall Street Journal reported Wednesday.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.