YouTube Nabs NFL Sunday Ticket Package, Ending DirecTV's Three-Decade Run

The seven-year Google agreement is worth more than $2 billion annually

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The NFL’s coveted Sunday Ticket package has a home in streaming for the first time.

Google and the NFL reached an exclusive multiyear deal to bring all out-of-market Sunday afternoon NFL games broadcast on Fox and CBS to YouTube TV and YouTube Primetime Channels.

The subscription-only Sunday Ticket package has been with DirecTV since 1994. The satellite provider renewed that agreement in 2014, paying the NFL around $1.5 billion per year for the rights.

With the expiration of the DirecTV agreement at the end of the 2022 season, YouTube is paying north of $2 billion per season in a seven-year deal beginning in 2023, according to a person familiar with the matter.



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