Xandr and Turner Sports Team Up on Sponsorship Marketplace

Partnership includes specific MLB targeting tool

Turner Sports and Xandr are taking the wraps off a new sports sponsorship marketplace aimed at meeting the growing demand for premium sports video content.

The marketplace offers advertisers a single place to buy specific audiences over premium live and on-demand video across all of Turner Sports’ owned and operated digital channels and properties, including Bleacher Report, NBA.com, March Madness Live and NCAA.com.

Advertisers can use 300 sports-focused audience traits provided by Xandr to target audiences in the new marketplace.

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