WSJ Custom Studios Becomes ‘The Trust’ Under New Rebrand

The revamped team already has two clients

WSJ Custom Studios, the division behind Dow Jones’ branded content and brand marketing, is getting a rebrand, prioritizing transparency and data. The group will now be called The Trust – The Wall Street Journal | Barron’s Group.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.