With Just 48 Hours to Go, NBC Sports Says Its Super Bowl Advertising Is Finally Sold Out

The company will rake in a record-breaking $500 million in ad revenue on Sunday

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It took longer than NBC Sports had hoped, but its ad sales team sold all its ad inventory for Sunday’s Big Game with just 48 hours to go.

“Super Bowl LII is sold out,” said Dan Lovinger, evp of advertising sales, NBC Sports Group, in a statement on Friday night. “We booked record revenue, and advertiser enthusiasm for the game is at an all-time high.”

NBC is the first broadcaster to acknowledge that it sold out its Super Bowl inventory prior to the game since it last broadcast the Big Game three years ago.



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