With Broadcast's Breadth and Tubi's Depth, Fox Goes All-In on Ad-Supported in Upfront

Execs talk strategy—and why they think TV viewers will return post-pandemic

After the pandemic upended 2020’s upfronts week, almost all of the regular presenters are returning to their familiar positions on the calendar, holding virtual upfront presentations. That includes Fox, which will present its entertainment upfront event on May 17. (The company’s news and sports divisions held their own presentations last week.)

Fox will repeat as the No. 1 broadcast network this season in the adults 18-49 demo most coveted by advertisers thanks to shows like The Masked Singer and 9-1-1, but it has weathered the same steep ratings drops its linear peers have.



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This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.