With Just Days Left to Lock In Next Season's Lineup, Here's What Broadcast Networks Are Focusing On

Crunch time for NBC, CBS, Fox, ABC and CW execs ahead of upfronts

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The broadcast upfronts are a few days away, which means that execs at the five broadcast networks are behind closed doors as they make the final, excruciating calls on their schedules for the 2017-18 season. They’ll be deciding which promising pilots will make the cut, which current series deserve another year and what other big moves they need to make in order to retain—and, dare they hope, actually add—viewers next year.

For NBC, which should reclaim the adults 18-49 demo crown this season and already has the Winter Olympics and the Super Bowl on tap for next season (along with a Will



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This story first appeared in the May 8, 2017, issue of Adweek magazine. Click here to subscribe.