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NBC’s revival of Will & Grace won’t air until next season, but the cast has already reunited for NBCUniversal’s upfront campaign, which kicks off Thursday. For the first time, the company’s annual campaign will include TV spots along with its usual digital and out of home elements.
NBC announced in January that it was reviving Will & Grace for a 10-episode limited run, which will air next season. But the sitcom’s four stars—Eric McCormack, Debra Messing, Sean Hayes and Megan Mullally—assembled early for the upfront brand spots, which include talent from NBCUniversal’s entire portfolio.
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