Publishing

Why The New York Times Extended Its Brand Into TV With FX's The Weekly

The 30-episode first season debuts on Sunday

New episodes of The Weekly will debut Sundays on FX and be available on Hulu the following day.FX
By Jason Lynch

May 31, 2019

This Sunday, The New York Times is expanding to a journalistic platform it has never tackled before: television. Each half-hour episode of the new docuseries The Weekly, which debuts Sunday at 10 p.m. ET on FX with episodes streaming on Hulu the following day, will focus on a different Times reporter and story.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended videos
Microlearning

The Keys to Building Your Customer Identity Framework

The Power of Advertising on the Second Screen

How Publisher Audits Reduce Fraud Risk and Improve ROI

Subscriber Onboarding and Engagement Done Right

You Might Like

GM Financial, Inspire Brands and Marriott Share Their Current Obsession—The Customer

By Lisa Henderson

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}