Why The New York Times Extended Its Brand Into TV With FX’s The Weekly

The 30-episode first season debuts on Sunday

New episodes of The Weekly will debut Sundays on FX and be available on Hulu the following day. FX

This Sunday, The New York Times is expanding to a journalistic platform it has never tackled before: television. Each half-hour episode of the new docuseries The Weekly, which debuts Sunday at 10 p.m. ET on FX with episodes streaming on Hulu the following day, will focus on a different Times reporter and story.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.