Streaming & OTT

Here’s Why Netflix May Add Ads

An AVOD approach opens up more inventory and opportunities for marketers

'This reality that Netflix is going to introduce ads represents a huge opportunity for the advertising industry,' said OMG's Kelly Metz.Netflix
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By Mollie Cahillane

April 20, 2022

Netflix announced its first subscriber loss in over a decade on Tuesday, forcing a legacy streamer stuck in its ways to reevaluate its approach in an increasingly crowded market.

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Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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