Netflix Loses Total Global Subscribers for the First Time Since 2011

Streamer is considering ad-supported tiers for the first time

Netflix, the world’s largest streaming service, saw a dip in subscribers globally for the first time since October 2011.

At the end of the first quarter, the company reported 221.6 million global subscribers, a loss of 200,000 and a miss of the projected 2.5 million net adds.

That’s a far cry from the 8.3 million added last quarter, 1.2 million of those coming from North America.

In an even bleaker outlook, Netflix is projecting it will lose another 2 million in the second quarter, despite the return of popular series such as Stranger Things and Ozark.

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