Why Interactive Ads Are Becoming the Norm for Streaming Platforms

Finding ways to keep viewers engaged

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Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors. If people walk out of the room when ads appear on traditional TV, will the rise in streaming platforms change their habits?

Companies like BrightLine and true[X] have tried to solve the problem by creating targeted and interactive ads for viewers to engage with instead of ignore.

BrightLine creates interactive and targeted advertising for a cable streaming audience who use Apple TV, Roku devices, Amazon Fire TV, and other smart TV options; it has a major partnership with Hulu that was announced at last year’s NewFronts presentations.

Targeted ads might focus on a viewer’s location and weather conditions to advertise for sunscreen if it’s been sunny lately; if the forecast calls for humidity, an ad for a frizz control shampoo might pop up.




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