Why Interactive Ads Are Becoming the Norm for Streaming Platforms

Finding ways to keep viewers engaged

BrightLine

Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors. If people walk out of the room when ads appear on traditional TV, will the rise in streaming platforms change their habits?

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.