Why Disney Wants Consumers Celebrating Disney+ Day Every Year

Repeatable marketing tentpole can ‘flame anticipation and advocacy’ while building brand loyalty

Almost exactly two years ago, Disney took the wraps off streaming service Disney+ with an immense, nationwide marketing push celebrating the platform’s debut. Now, ahead of the streamer’s second anniversary, Disney+ is once again planning a global celebration—and this time, it’s hoping to make the birthday bash an annual event.