Why Big Brands Are Using a Filmmaker's Perspective to Tell Their Stories

The 30-second spot just doesn’t cut it anymore

Currently in its fourth year, the Tribeca X Award at the Tribeca Film Festival celebrates the intersection of advertising and storytelling. While in previous years the award went to the best piece of brand-supported content, this year’s program has expanded to honor works in four categories: feature film, short film, episodic and VR.