Currently in its fourth year, the Tribeca X Award at the Tribeca Film Festival celebrates the intersection of advertising and storytelling. While in previous years the award went to the best piece of brand-supported content, this year’s program has expanded to honor works in four categories: feature film, short film, episodic and VR.
In addition, the festival launched Tribeca X: A Day of Conversations. The event last Friday brought together creatives and industry professionals for a day of keynotes and panels discussing branded content.
“Filmmaking brings an entirely different creative lens to what we know,” said Marc Pritchard, chief brand officer of Procter & Gamble.