Why Beauty Brands Are at the Forefront of Supporting Black Lives Matter

The industry is making amends for mistakes in standards and diversity

Beauty brands are at the forefront of supporting racial justice organizations. Getty Images

In the wake of the death of George Floyd, after a Minneapolis police officer held his knee on Floyd’s neck while he was in custody, and the protests that have ensued, countless brands have taken to social media to publicize their solidarity with the #BlackLivesMatter movement and amplify the voices of black creators.

@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.