If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back

MediaMath takes a stand

A major automated ads company is making moves to reassure ad buyers that their placements are safe. Getty Images

While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, “run on previously determined unsafe inventory” with a system dubbed Curated Market.

@Chris_Heine Christopher Heine is a New York-based editor and writer.