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While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, “run on previously determined unsafe inventory” with a system dubbed Curated Market.
“[It] provides transparency and hygiene in execution and reporting, audience addressability at scale and accountability for actors in the digital ecosystem, across all channels,” Joe Zawadzki, CEO of MediaMath, said in a statement.