What to Expect From the 2021 Virtual NewFronts

IAB CEO is focusing on 'democratizing' the annual event

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The Interactive Advertising Bureau (IAB) NewFronts presentation’s tagline for 2021 is intended to hit a little close to home.

The tagline—”Living the Stream”—pays homage to the digital video boom that has only intensified over the course of the Covid-19 pandemic, which pushed consumers to watch more programming than ever before. But, it’s also a knowing nod to the thousands of marketers who, scrambling to make sure their media mixes match up with consumer behavior, will once again park themselves in front of their laptops on Monday to tune into the second virtual week of NewFronts presentations instead of schlepping into New York ballrooms and event spaces.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in