What to Expect at IAB’s First NewFronts West

The two-day event starts today

This is IAB's first NewFronts West. Getty Images

Get ready for the Interactive Advertising Bureau’s first NewFronts West, which kicks off today.

The two-day event will be held in the same location (unlike its New York counterpart) at the NeueHouse Hollywood, with each presentation running roughly half an hour.

“We want this event to be obviously about new shows, and new content that they’re producing and the advertising opportunities within that, but a lot more about how they can co-create content with brands and agencies,” said Anna Bager, executive vice president, industry initiatives, IAB.

Some presenters already gave a NewFronts presentation in New York earlier this year, but will also present out in L.A., including DigitasThe New York TimesMeredith CorporationVice and Viacom Digital Studios.

The Ellen Digital Network held an “EllenFronts” in New York at the same time as the NewFronts, but it was not part of the official IAB programming. It will present again in L.A., as will FameBit By YouTube. YouTube also took part in the New York NewFronts.

The event out in L.A. will be focused on branded content, sponsors, influencers and talent. New research will also be presented, Bager said.

Other presenters will include:

  • Gallery Media Group (PureWow, ONE37pm)
  • Jukin Media (which dropped out of the New York NewFronts)
  • LiveXLive Media, Inc.
  • Los Angeles Times
  • Snap Inc.
  • SoulPancake
  • Unity Technologies
  • Vudu, a Walmart company
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.