What Marketers Should Know Before Creating Memes, GIFs and Short-Form Content

Finding metrics that matter to brands isn't easy

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The concept of short-form content or ads is not a new one. However, it’s been difficult to define what that looks like or how to measure its success.

During a panel at Advertising Week on Wednesday titled “Popcorn & a Movie: Snackable Entertainment,” industry experts debated what constitutes short-form and what publishers or agencies should focus their attentions on.

Mike Mikho, CMO of Cycle Media, floated the idea that seven-minute episodes on the new Facebook Watch platform are considered short form because viewers can consume it quickly and easily.



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