Advertising Week

What Marketers Should Know Before Creating Memes, GIFs and Short-Form Content

Finding metrics that matter to brands isn't easy

memes — Giphy

September 29, 2017

The concept of short-form content or ads is not a new one. However, it’s been difficult to define what that looks like or how to measure its success.

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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