Advertising Week

What Marketers Should Know Before Creating Memes, GIFs and Short-Form Content

Finding metrics that matter to brands isn't easy

Giphy

By Sami Main

September 29, 2017

The concept of short-form content or ads is not a new one. However, it’s been difficult to define what that looks like or how to measure its success.

Sami Main
@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
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