Westin Hotels and Dave & Busters Are Turning to Viral Videos When Sports Aren't on TV

Even offline, modern marketing is all about engaging content

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Restaurants and bars have live sports at night and on weekends to rely on as entertainment for their patrons, but what to show when there’s not a game on during the rest of week? That question became a business idea called Chive TV for Resignation Media founders and brothers John and Leo Resig, who today are announcing Westin Hotels and Dave & Busters as their newest clients.

“The entire product is designed to keep butts in barstools longer with no audio required.”


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