WarnerMedia Centers Family-Friendly Content Around Cartoon Network Brand in Upfront Push

Company's new fall slate includes 1,000 hours of new children's programming


WarnerMedia’s newest tentpole is kids and family programming, and the company wants marketers to know it.

That’s why it’s kicking off upfront season with its inaugural Kids and Family Upfront, unifying Cartoon Network and HBO Max for the first time in a joint effort from WarnerMedia newcomers Jean-Paul “JP” Colaco, head of ad sales, and Tom Ascheim, president of Warner Bros. kids, young adults and classics.

“This is a big move for our company, to declare the importance of kids and family in this institution.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in