After last year’s upfront season fell apart due to Covid-19, media companies are preparing for a more normal timeframe in 2021, including the return of upfronts week in May.
Every upfront presentation this year is expected to be virtual, and Adweek’s calendar will keep you updated with everything you need to know about this year’s upfronts and NewFronts.
With nearly all of last year’s in-person presentations canceled, events were either held virtually later in the year or scrapped entirely.
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