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WarnerMedia will highlight its entire portfolio of kids and family programming for the first time in a virtual upfront event for advertisers in February.
The inaugural WarnerMedia Kids and Family Upfront will take place Feb. 17 at 2 p.m. ET, introducing the unified, expanded kids and family strategy with the content portfolios of Cartoon Network, Warner Bros. and HBO Max. It’ll be the first large public advertising event for WarnerMedia’s new head of ad sales Jean-Paul “JP” Colaco.
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