TV Upfronts

Warner Bros. Discovery and Brightline Create 2 New Streaming Ad Formats for Upfront

Click-to-Contact and Viewer’s Choice will roll out in Q4 on Discovery+—but not HBO Max

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Warner Bros. Discovery said it wanted to be a streaming-centric company, and the company is expanding its advertising offerings with two new ad formats for Discovery+, in partnership with connected TV technology company Brightline.

Top line

Click-to-Contact and Viewer’s Choice will both be available on Discovery+ beginning in the fourth quarter, and will be offered to clients in this year’s upfront.

Between the lines

Both offerings focus on shoppability. Click-to-Contact works to enable CTV ad-lite viewers to click on an ad and receive an email from Discovery+ representing the advertiser, which gives consumers more details about the brand and the option to make purchases.

Viewer’s Choice is a personalized ad approach that gives customers the option to choose their path at the beginning of the spot.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in