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Warner Bros. Discovery said it wanted to be a streaming-centric company, and the company is expanding its advertising offerings with two new ad formats for Discovery+, in partnership with connected TV technology company Brightline.
Top line
Click-to-Contact and Viewer’s Choice will both be available on Discovery+ beginning in the fourth quarter, and will be offered to clients in this year’s upfront.
Between the lines
Both offerings focus on shoppability. Click-to-Contact works to enable CTV ad-lite viewers to click on an ad and receive an email from Discovery+ representing the advertiser, which gives consumers more details about the brand and the option to make purchases.
Viewer’s Choice is a personalized ad approach that gives customers the option to choose their path at the beginning of the spot.
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