NewFronts

Vizio Rolls Out Personalized Content Initiative in NewFronts Debut

The new programming arm, Vizio Features, pairs first-party data with content partners

Vizio CRO Mike O'Donnell in front of rooms with Vizio TVs — Nearly 50% of Vizio customers don't subscribe to traditional pay TV.Vizio

May 3, 2021

Vizio is serious about bringing ad dollars over from streaming. In the company’s first ever NewFronts presentation, Vizio provided updates across all its businesses and announced a new, data-informed programming arm, Vizio Features.

Mollie Cahillane

@MollieCahillane
Mollie.Cahillane@adweek.com

Mollie is Adweek's reporter covering the business of connected TV.

NewFronts

Vizio Rolls Out Personalized Content Initiative in NewFronts Debut

The new programming arm, Vizio Features, pairs first-party data with content partners

Mollie Cahillane

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Mollie Cahillane