Vice Media Urges Marketers to Reassess 'Antiquated' Blocklists  

For a second year, Vice uses NewFronts to call for industry change

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like “Black Lives Matter,” “protest,” “Minneapolis” and even “Black people” to blocklists. As a result, the publisher’s news coverage related to those ongoing nationwide protests was monetized at a rate 57% lower than other news coverage.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in