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Viacom used its second NewFronts appearance to lock in its content plans for Pluto TV, the free, ad-supported streaming service the company bought last month that will be the cornerstone of its streaming strategy.
On Wednesday, the company will add around 15 curated channels—featuring programming from flagship brands like BET, Nickelodeon, MTV and Comedy Central—to Pluto’s existing lineup of 113 live linear channels.
In addition to its Pluto plans, Viacom announced a new slate of originals for Viacom Digital Studios ahead of the company’s NewFronts event today at New York’s PlayStation Theater.
Because Viacom Digital Studios was so new when it made
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