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The industry group that represents major television networks is calling on the nonprofit Media Rating Council to strip Nielsen’s accreditation in an unprecedented escalation of a months-long feud centered on the accuracy of Nielsen ratings.
On Wednesday morning, the Video Advertising Bureau, which counts A+E Networks, Disney, Fox, NBCUniversal and ViacomCBS (among others) as members, delivered a letter to the MRC demanding that it suspend its accreditation of Nielsen’s national ratings service due to the measurement firm’s handling of its in-home panel.
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