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The U.K.’s biggest satellite broadcaster, Sky, is running a competition for agencies and brands to win a combined 2 million pounds ($2.7 million) worth of advertising inventory if they can promote positive behavioral change toward its commitment to be net carbon zero by 2030.
The “Sky Zero Footprint Fund” will name five winning ideas that will share between 250,000 pounds ($344,000) to 1 million pounds ($1.38 million) in inventory as it attempts to use the power of TV to fight the ongoing climate crisis.
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