UK Broadcaster Sky Offers Millions in Free Ads for Creative Sustainability Ideas

The competition is part of Sky's commitment to being carbon neutral by 2030

Sky's Net Zero competition launch Sky

The U.K.’s biggest satellite broadcaster, Sky, is running a competition for agencies and brands to win a combined 2 million pounds ($2.7 million) worth of advertising inventory if they can promote positive behavioral change toward its commitment to be net carbon zero by 2030.

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@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.