TV Execs and Ad Sales Chiefs Reveal Their Top Priorities for 2022

From strengthening creative partnerships to safely returning to the office

For the past two weeks, the Convergent TV team has looked back on the highlights, lowlights and lessons learned of 2021. But now that it’s a new year, it’s time to look ahead to 2022. We asked the TV industry’s top execs and ad sales chiefs to tell us what’s on top of their to-do list for the new year. Here’s what they had to say:

What’s your top priority to tackle in 2022?

Frances Berwick, chairman, entertainment networks, NBCUniversal television and streaming: With the oceans of content being created and presented across myriad platforms, a top priority is making sure that our shows are being sampled and seen by the largest audience possible.



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