For the past two weeks, the Convergent TV team has looked back on the highlights, lowlights and lessons learned of 2021. But now that it’s a new year, it’s time to look ahead to 2022. We asked the TV industry’s top execs and ad sales chiefs to tell us what’s on top of their to-do list for the new year. Here’s what they had to say:
What’s your top priority to tackle in 2022?
Frances Berwick, chairman, entertainment networks, NBCUniversal television and streaming: With the oceans of content being created and presented across myriad platforms, a top priority is making sure that our shows are being sampled and seen by the largest audience possible.