Artificial intelligence is coming to Tubi.
Rolling out in beta today, the Fox-owned AVOD is using OpenAI’s ChatGPT-4 to help viewers find new content.
Tubi has 74 million monthly active users and a catalog of more than 200,000 and movies TV episodes, and the company hopes Rabbit AI will make it easier for customers to navigate the platform.
“The reason why we have such a big library is so that you can find specifically what you’re looking for—no matter how niche or strange, we’ll get it to you,” Nicole Parlapiano, Tubi’s CMO, told Adweek.
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