These Topics Will Dominate the TV Landscape in 2024, According to 19 Industry Execs

Experts predict a FAST rise in AI and more streamers bundling up

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In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy.

For Adweek’s year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024.

From more bundling to a FAST rise in AI and a renewed focus on quality, here are the trends that will break through the TV static in the new year:

Frances Berwick, chairman, NBCUniversal Entertainment: The viewer experience and meeting audiences where they want to be.



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