This Relatable PSA, Set to Radiohead, Tells Kids It's OK Not to Feel 'Normal'

Childline celebrates individuality amid the pressures to fit in

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LONDON—Many children, often secretly, feel as though they don’t fit in among their peers, and these feelings of inadequacy have been exacerbated by the Covid-19 pandemic, according to nonprofit Childline.

The organization has launched a new stop-motion animation by agency The Gate, set to Radiohead’s Creep, to help children navigate these feelings.

The spot, titled “Nobody Is Normal,” is designed to let young people know that no matter how they feel inside, they are not alone. It follows the story of a wooly creature that disguises itself as a human teenager in order to fit in at school.

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