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Like its namesake character in HBO’s latest fantasy action series, there’s more to the network’s promotion for The Nevers than first meets the eye.
A “gifting experience” with a tongue-twister of a title—Penance’s Curiosities + Cocktail Compendium—takes branded swag to a new level, essentially providing superfans and influencers with an escape room in an ornate box, delivered directly to their doors.
In a partnership with Hendrick’s Gin, HBO and agency RQ pulled together a collection of Victorian-era props that represent the whip-smart young scientist Penance Adair’s “peculiar inventions, experiments and elixirs.”
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