HBO Max’s Ad-Supported Tier Will Have Everything But New Theatrical Releases

Debuting in June, it's already secured $80 million in upfront commitments

“Advertising, when executed thoughtfully and elegantly, is a powerful way to lower prices for everyone,” said WarnerMedia CEO Jason Kilar.
“Advertising, when executed thoughtfully and elegantly, is a powerful way to lower prices for everyone,” said WarnerMedia CEO Jason Kilar. AT&T

HBO Max’s ad-supported tier, which is slated to debut in June, will come with just about every piece of programming contained in HBO Max’s current ad-free offering. But it will be missing one big chunk of programming: The day-and-date film releases from Warner Bros. debuting monthly on the service throughout 2021.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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