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HBO Max’s ad-supported tier, which is slated to debut in June, will come with just about every piece of programming contained in HBO Max’s current ad-free offering. But it will be missing one big chunk of programming: The day-and-date film releases from Warner Bros. debuting monthly on the service throughout 2021.
And while the company has yet to detail the price point for the forthcoming ad-supported tier, that hasn’t stopped advertisers from signing up: HBO Max said it had already secured $80 million in upfront commitments from advertisers during last year’s negotiations.