The Office Helps Peacock Hit ‘Cruising Altitude’ Ahead of Summer Olympics

Sitcom is already the most-viewed title on NBCUniversal's streaming service

NBCU chairman of television and streaming Mark Lazarus (right) said The Office has caused a "huge jump" in Peacock consumption. NATPE Virtual Miami.

The weeks before the start of the 2020 Olympics were supposed to be the pivotal period for marketing of NBCUniversal’s Peacock, which debuted last July. As with so many plans, the Tokyo Games’ postponement due to Covid-19 threw a major wrench into the streaming platform’s national rollout.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.