The Number of People Who Use Netflix Is Now the Same as Paying TV Consumers

Pay television subscriptions have been decreasing since 2015

But streaming services have a big ad problem. Getty Images, Netflix

According to a new report from PricewaterhouseCoopers, the streaming audience is growing—but in unexpected directions.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.